Insights

Let’s get one thing straight right off the bat: if you think face-to-face partner events are dead, you’re missing out on some serious ROI opportunities. I know, I know, everyone’s been saying “virtual is the future” since 2020. But here’s the reality check your channel team needs to hear.

Remember when everyone was writing the obituary for in-person events? Well, plot twist: they’re not just alive, they’re absolutely crushing it in 2025.

Here’s what’s actually happening out there: 57% of event organizers have seen increased attendance at in-person B2B conferences over the past year. That’s not a typo. While everyone was busy declaring face-to-face events dead, smart channel professionals were doubling

Managing a successful channel partner program isn’t just about recruiting partners anymore. Today’s channel operations require smart, data-driven approaches that can adapt in real-time. That’s where AI comes in.

While most channel managers are still stuck in spreadsheets and quarterly reviews, forward-thinking teams are already using AI to revolutionize how they build and execute partner business plans. The result? Faster partner onboarding, better performance insights, and channel operations that actually scale.

Here are five AI-powered hacks that will transform how you approach partner business planning – and give you a serious competitive edge in your channel operations.

Starting your first channel manager role feels like drinking from a fire hose. One day you’re managing partner relationships, the next you’re troubleshooting deal conflicts, and by Friday you’re wondering if you’re cut out for this job at all.

If you’re sitting there questioning whether you know what you’re doing, you’re not alone. Every successful channel manager started exactly where you are right now: confused, overwhelmed, and wondering where to turn for help.

Here’s the truth: channel management is tough because it’s one of the most complex sales roles out there. But it’s also incredibly rewarding once you get your bearings. This guide will help you cut through the chaos and start building the skills that matter most.

Partner marketing isn’t just a nice-to-have anymore: it’s become essential for smart growth in 2025. With customer acquisition costs climbing and competition getting fiercer, the companies winning are those that team up with complementary brands to share audiences, resources, and expertise.

Think about it: instead of fighting for the same customers alone, you’re combining forces with brands that already have your ideal audience’s trust. It’s like having a trusted friend introduce you at a party versus trying to make connections on your own.

The best part? When done right, partner marketing creates a win-win situation where both brands benefit from shared success. But here’s the catch: most companies jump into partnerships without a clear strategy, leading to wasted time

Channel conflict isn’t just annoying: it’s a partnership killer. When multiple partners chase the same prospect or your direct sales team steps on channel deals, you lose trust, destroy margins, and create chaos. But here’s the thing: most channel conflict isn’t inevitable. It’s a management problem that the right deal registration software can solve.

If you’re tired of playing referee between angry partners or watching deals fall through the cracks, these seven tricks will help you bring order to your channel program.

This is the foundation of any working deal registration system. The rule is simple: whoever registers a deal first gets exclusive rights to it for a defined period. But the magic