PartnerBOT.ai began with a clear goal: to help channel managers streamline how they run and support indirect sales programs. With years of experience in the industry, we saw how difficult it was for teams to quickly access the information they needed to succeed. That’s why we created solutions designed specifically for those who build, manage, and maintain channel programs.

Today, we empower channel leaders to save time, reduce errors, and make better decisions. Our platform stands apart because we provide instant access to critical resources and expert guidance, all tailored to the fast-paced demands of channel executives. We remain committed to driving success and efficiency for partner managers.

At PartnerBOT.ai, we believe that collaboration is the key to progress. Our team is a group of dedicated professionals who value open communication and creative problem-solving. We encourage sharing ideas, learning from each other, and growing together. This spirit of teamwork makes our work environment lively and supportive.

We understand the challenges of the industry, and we adapt quickly to new trends. Curiosity and growth drive our culture. We support each other, celebrate every win, and are committed to delivering the highest standards for our clients. This positive and honest culture is at the heart of everything we do.

John McCabe

Head BOT

With over 30 years of experience in Direct and Channel Sales across the technology and cybersecurity sectors, John has spent his career building high-performing partner ecosystems and scaling revenue through strategic alliances. 

John is the Founder of The Partner Architects Group, where he helps organizations design and execute scalable channel programs, and the Co-Host of “The Channel Surfers” podcast with Jeff Lennon, where they explore real-world stories and lessons from channel leaders.

John created PartnerBOT.ai to give Channel Sales Executives a smarter, faster way to find the templates, frameworks, and insights they need to accelerate their jobs — turning years of channel experience into instant, actionable intelligence.

Jeff Lennon

Growth Strategy BOT

Jeff brings over 20 years of experience leading channel, alliance, and revenue operations across the cybersecurity and technology sectors. As a strategic connector, he’s helped build and scale partner ecosystems that drive measurable growth — from startups to established enterprise players.

Before co-founding PartnerBOT.ai with John,  Jeff led channel sales and strategic alliances at Fidelis Cybersecurity, and held senior channel leadership roles at FireEye, Extrahop, EMC and GE healthcare and other innovative technology solution firms. He’s also the Co-Host of The Channel Surfers podcast, where he and John McCabe share real conversations about navigating the evolving partner and eco-alliance landscape.

At PartnerBOT.ai, Jeff focuses on transforming complex channel strategy into clear, actionable playbooks and executable strategies that empower partner leaders to grow faster, sell smarter, and execute with confidence.

Ross Kemp

Advisor BOT

Ross Kemp is a 25-year veteran in channel development, strategic alliances, and partner management across the SaaS, VAR, OEM, and cloud sectors. His extensive experience at cutting-edge companies like Black Duck, Synopsys, Weka.IO, and Veeam Software, provides the expertise for his advisory role at PartnerBot.AI.

Ross’ role as an Advisor stems from his professional insight that the greatest barrier to channel revenue is the friction created by unmanageable partner knowledge. He is committed to ensuring the platform directly solves this critical industry problem by delivering hyper-personalized, AI-driven intelligence that eliminates hours of searching and synthesizing information. Ross’ strategic insight will help to ensure that PartnerBot.AI offers practical, go-to-market principles that translate directly into measurable ROI and increased sales velocity for the channel.