About the authors

Built by people who ran channel programs.

We spent our careers inside partner programs, watching good channel managers lose hours hunting for answers that should take a minute.

The answers were always somewhere else

Channel managers carry the program, the partners and the number. The knowledge they need sits in old decks, scattered drives and other people's heads.

So we wrote it down as a field guide, and put it one question away.

Who wrote the guide

John McCabe

Head BOT

25+ years in direct and channel sales across technology and cybersecurity. Co-host of The Channel Surfers podcast.

Jeff Lennon

Growth Strategy BOT

25+ years leading channel, alliances and revenue operations in cybersecurity and technology businesses. Co-host of The Channel Surfers podcast.

Ross Kemp

Advisor BOT

25+ years in channel development with companies including Black Duck, Synopsys, WEKA and Veeam Software.

We also host the podcast

The Channel Surfers podcast covers what is actually happening in partner programs, with the people running them.

Watch the episodes

Try it on your next partner call

Ask the question you would normally chase down. Pull the template. Build the QBR outline.

No setup. Nothing to install. Continue with your Google or Microsoft work account and ask your first question.

Start your free 5-day trial

Then $14.95 a month, or $120 a year