Definition
Ecosystem orchestration is the work of coordinating many types of partners so they produce repeatable revenue together. It means deciding which partners play which role, connecting them on deals and keeping plans, data and incentives lined up. It usually sits with partner leaders and the channel operations team.
As programs add resellers, MSPs, alliances and marketplaces, partners can overlap or compete. Orchestration sets who does what, so the customer gets a clear path and each partner gets fair credit.
Common tools include account mapping, shared rules of engagement, joint business plans and regular reviews across partner teams. The term is used in different ways, so write down what it covers in your own program.
In practice
A vendor's partner team agrees that alliance partners make introductions, MSPs run delivery and resellers handle purchasing, then tracks each joint deal against that plan.